All books using the keywords: Robert C Peterson

Welcome to a journey of unleashing untapped potential, igniting fresh perspectives, and accelerating your business growth through the power of creative acceleration. We'll go on an adventure filled with out-of-the-box ideas to help you attract new consumers and develop your business. Some people use the term “guerilla marketing”. We use “Creative Acceleration”. Why? Because you need to focus first on the goal of profit acceleration, and one means by which you can arrive at acceleration is through creativity. In a world where small businesses face fierce competition and rapidly evolving markets, conventional strategies often fall short in capturing attention and generating leads. T ...

The purpose of this book is to walk you through a process designed to increase your leads, add revenue through higher conversion rates, and become more profitable by cutting costs using easy-to-implement, cost-effective strategies. All these strategies can be done without an increase in your advertising or marketing budget. We’ll go through several simple strategies which are proven revenue and profit generators for any small business. Most business owners know nothing about these strategies, and therefore, are failing to capitalize on their power. For the purposes of this book, we’ll cover each of these strategies in individual chapters for one main reason. We want you to be able to r ...

This book is an indispensable guide for business owners and entrepreneurs who aspire to take their businesses to new heights. This book provides a roadmap to understanding your target market, doubling your referrals, and generating an endless stream of leads. In the initial chapters, readers are introduced to the fundamental concepts of identifying and understanding your target market. This lays the foundation for the subsequent chapters on multiplying referrals and creating a sustainable system for lead generation. The heart of the book is dedicated to crafting a compelling offer and using effective scripts to increase sales immediately. It delves into the concept of 'Risk Reversal' a ...