Book Synopsis
Overdelivering is not a victimless crime. It's been known to drain the life out of well-meaning coaches and service providers until the joy and cash run out and the desperation and regret rush in. What's a heart-centered do-gooder to do?
"The Coach Who Would Not Sell" is not your typical sales book - it's part cautionary tale, part fable, and part step-by-step guidebook to emerging from the traps solopreneurs and small business owners fall into when marketing and selling their programs and packages.
Follow Annie P. Ruggles, founder of The Non-Sleazy Sales Academy and host of Too Legitimate to Quit, as she coaches the fictional Weaver Manning through the disastrous, brutal final days of her coaching career. Will it be over before it really truly begins? Find out and then do the included homework, brainstorming questions, and ethical, enjoyable selling strategies yourself to avoid a similar fate!