Book Synopsis
Dean has been a CEO that has grown many businesses and helped others by teaching empowerment and the skills of working ON their business, not IN their business. His diversity of business experiences has allowed him to come to a conclusion that "All businesses are the same".
His self- proclaimed best attribute in business is "I think like a child". This means he has very few filters and can eliminate the self talk that hurts so many other business leaders. He has become a master at uncovering the obvious. This is what lead to the inspiration to share his journey by writing this book.