Rick Limpert was perfectly content being a sports technology and general technology writer, until an email in February of 2013 offered an intriguing new opportunity.
Limpert was invited on a Familiarization trip (Fam trip) to a great golf destination to not only play a couple rounds of golf, but also see how this destination is trying to attract tourists from the United States and Canada to experience golf, gaming and regional culinary offerings.
Following his first Fam trip, Limpert felt there was no other option to add travel writing to his freelance arsenal. What followed were trip to various destinations in the U.S. and Caribbean where Limpert would play historic golf courses with PGA professionals, visit luxury resorts, hang out at an exclusive resort with a former President and a lot more...
“I was told my audience is aged 25-55, married, has a household income of over $100,000 and takes one or more golf/sports-related trips or vacations a year,” explained Limpert, who has had pieces featured in Sports Illustrated, Tennis Magazine and is a regular contributor to the Atlanta Journal-Constitution.
"The Fam Trip Field Guide" is Limpert's record of his travels in 2014. He explains what being a travel writer entails and gives tips you can follow if you are ever invited on a Fam trip.
Also, Limpert gives readers examples of his writings to let you see how he covered a particular destination.
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“Rick Limpert is the type of FAM participant you want to invite on every trip. Not only is he kind, funny and easy-going, but he produces copious amounts of quality content in perpetuity. He is a seasoned FAM veteran and someone I always like to bring along as the anchor of the trip.”
- Jane MacNeille, Corporate Communications Manager at Great White Shark Enterprises (previously PR Specialist at Buffalo Communications)
"Rick is the consummate media guest - he's attentive, inventive and productive...or as we like to say at HPR, 'the gift who keeps on giving!'"
- Karen Moraghan, President, Hunter PR